Delasocial is your agency for tomorrow’s digital communication. We don’t think in channels, we think in touchpoints. We think in user interactions and customer experiences. During the last years in business we’ve synced people with brands, and launched hundreds of brand missions, communication strategies, press releases, platforms, mags, ads, blogs, microsites, fangates, events and blogger summits across the globe.
Essilor is the global market leader for lenses and glasses. The company invented the varifocals. But lenses are not in the focus of customers. Lenses are not labeled or branded.
Glasses are not the frame. Glasses are lenses. Seeing better means choosing the right lenses. The lenses need to be perfectly fitting to your eyes’ needs. The new strategy positioned the optometrist and Essilor as the crucial experts for crystal-clear vision.
DELASOCIAL developed a website for the varifocals of Essilor named “varilux”. The website functions as a purchase accelerator. The center of the new varilux.de website is the call-to-action for scheduling an appointment at a nearby optometrist.
A clear message: Varilux offers the perfect individual and personalized lenses and glasses for your specific eyes’ needs. Main goal for leads: Total focus on guiding customers to the varilux-specialized optometrist via an uncomplicated scheduling service.
As one of the most well-known home appliance brands in the world, Miele is an integral part of nearly every family. But Miele has not been part of the social family – until now.
A global social strategy defines a set of targets, the content the RoI, and KPIs. The goal: To establish Miele as a permanent member of the loyal social community. And ultimately: To become the social family!
Orchestrating Twitter, Instagram, Facebook, content hubs, and live event broadcasting. With an efficient tool set. The overall motto: Share loveable moments with Miele!
As a member of the family, Miele supports other family members, too. Miele shows this deep care for a better life by sharing home-centered content and by providing valuable services to the Miele community.
Leveraging Facebook as a sales trigger.
The challenge.
To give millions of friends access to Montblanc stores worldwide as well as the opportunity to make an appointment.
The strategy.
A new multifeatured store finder needed to be created and integrated not only into montblanc.com but also into the Facebook wall and the mobile app.
The execution.
The Store Locator uses geolocation functionalities as well as ZIP code or address searches. Customers can easily search for different types of stores nearest them.
The experience.
DELASOCIAL delivered a fast, highly scalable and quality functionality that allows potential customers to easily make an appointment at the store or to use turn-by-turn navigation on their smartphones.
Blow!
smell!
taste!
Our coders developed a new website ecosystem for Darboven – technically. Actually, DELASOCIAL created unrivaled coffee enjoyment. Living the culture of coffee.
BMW is known for in-depth performance marketing. DELASOCIAL was challenged with the task to measurably generate test drive conversions by launching social ad campaigns.
DELASOCIAL created performance-driven campaigns that combine social network content creation and advertising to generate a data-driven traffic and remarketing solution.
All campaigns feature a careful balance of both worlds: infotainment and sales. Statistics and engagement of any channel activities are tracked with detail to measure the number of offer requests.
Content, ads, and measurement are our “test drive lead triple”. The social advertising campaigns became an integral component of each new BMW sales campaign. We boosted sales leads and offers via Facebook.
The challenge. To re-enter the German market without a store, promote the launch of the Gap online store in Germany, and connect both online and offline touchpoints. The strategy. Creating a buzz for Gap throughout the fashion and lifestyle scene in Germany via a three-day pop-up event. And then transferring that buzz to the digital world by leveraging the power of fashion influencers. The execution. Social meets offline, meets content, meets fashion hearts. DJs, upcoming musicians, and popular bloggers who give exclusive styling tips lead to the new summer collection in the Gap online store. The experience. #GapGermany is back. Thanks to blogger attention, we gained various user-generated content on Instagram and Facebook, significantly increasing traffic on Gap.de.
Track record.
DELASOCIAL identifies user-generated content in all key markets – analyzing customer experiences and consumer’s needs for AMG. In order to guide them onto the right track of product development.
Horsepower becomes human power.
The challenge.
To bring together a versatile fan base that is just as interested in powerful engines as it is in luxurious interiors.
The strategy.
With great horsepower comes great responsibility. Which is why we made sure that BMW Austria stays ahead of the competition by building Austria’s largest social media community for an automotive brand.
The execution.
Nurturing a vibrant community by shaping the conversation at eye level. Merging communications on Facebook, Twitter, and Instagram with content that highlights the power and luxury of the BMW brand.
The experience.
BMW fans all share a deep connection to their favorite automobiles. We carried this love into the digital world by fueling social media channels with sharable and engaging content.
Melting
pot.
DELASOCIAL reinterpreted the Häagen-Dazs passion, epitomizing ultimate ice cream indulgence, in the social media world – by collaborating with influencers and turning fans into brand ambassadors.
The challenge.
Getting the DICE treatment. Shooter experts are bringing the force of Electronic Arts into the Star Wars universe. The community demands nothing short of the perfect game.
The strategy.
DELASOCIAL bundled everyone’s experiences into a strategic concept to create a clear communication outline: Star Wars Battlefront is different from what fans expected, but it delivers exactly what they wanted.
The execution.
Strong key messaging and pinpoint accuracy when choosing activities allowed us to achieve maximum exposure while staying within the license limitations for utilizing the Star Wars hype.
The experience.
Focusing on an all-channel approach, including PR, influencer marketing, huge local events, and strong owned-channel content made this a one-of-a-kind campaign for a one-of-a-kind product.
The challenge.
Novice drivers are cost-intensive policyholders of car insurance. So how can young drivers be attracted by the perfect rate?
The strategy.
Driving a car should be a pleasure. DELASOCIAL took a gamification car insurance approach, paired with a “Save money!” attitude for urban millennials.
The execution.
DELASOCIAL developed a modern car insurance concept for potential customers ages 18 to 30: sijox Meine Mobilität package with AppDrive®. A mobile app which connects with your car to measure your driving behavior.
THE EXPERIENCE.
The more responsible you
drive, the more money you
get back. sijox and
DELASOCIAL created
a car insurance
communications
approach that defines
an innovative new
class of insurance.
Turkish Airlines, “Best Airline in Europe”, connects cultures by offering over 285 destinations. So the time had come to meet people beyond space and time.
Turkish Airlines offers a premium on-board service. DELASOCIAL developed a new customer support service that broadens the audience on board the social journey across cultures.
Facebook, Twitter, and special content hubs catered to the great experience of traveling the beautiful world with Turkish Airlines. Engaging contests boosted the adventure of flying.
Fans of Turkish Airlines get live aviation insights and involving travel reports. Turkish Airlines brings cultures closer – while widening the world.
Precise insights inside.
DELASOCIAL provided Montblanc with extensive insights into the mindset of their customers, identified trends in the luxury goods segment, and monitored the brand image on the social web.
Test–
imonial.
Office accessories. Demonstrative evidence. DELASOCIAL drafted a content hub which provided compelling product test experiences. The result: brand awareness and new customers.
THE CHALLENGE: VR is about customer experiences. You need to see it, to feel it. To believe it. In reality, not virtually. THE STRATEGY: Combining digital with real touchpoints to allow consumers in Europe to experience the future. First hand. THE EXECUTION: Creating live consumer engagement experiences – mobile, in retail, and at events – with a back channel into the digital world. For live sharing of the future. THE EXPERIENCE: It is so real. It is so unreal. It is so future. Together with Oculus, DELASOCIAL brings a thrilling new world to the old world of Europe.
Hello Echo.
Hello Otto.
ottifant.de serves as a creative platform both for fan articles and for the social channels of Otto Waalkes. The digital world of Mr. Waalkes becomes brighter, more colorful, and … ottifantastic.
Stories to tell.
Setting the brand onto the editorial stage while telling the stories behind the stories. Putting the segments leather, watches, jewelry, and eyewear into the glamorous light of red carpet events.
The social feed.
A fully digital brand for active, health-conscious people, BIG direkt gesund supports its friends and followers in their challenge to live a healthy happy life every day – with relevant content and 24/7 community support via Facebook, Twitter, and Google+.
Fire burns brighter in the darkness.
The challenge.
To connect the dedicated readers of the book with the rapidly growing fan base of The Hunger Games movie franchise, and to transfer the phenomenon to the digital ecosystem.
The strategy.
For the fans, from the fans: DELASOCIAL opted for a combination of creating customized and entertaining content that taps into the potential of a highly involved community.
The execution.
With social activities like Facebook applications, multichannel campaigns, social advertising, and a mobile game, DELASOCIAL offered fans unique and engaging content for over four years.
The experience.
Enjoying, crying, sharing happiness. An enthusiastic fan base of 2 million Germans and 23 million worldwide is proof that this was one of the most successful social media campaigns for a new movie ever.
Office
Hamburg
DELASOCIAL GmbH
Christoph-Probst-Weg 31
20251 Hamburg
FON:
+49 40 8 79 79 89 — 0
FAX:
+49 40 8 79 79 89 — 99
Star-
spangled.
Traditionally, every 7 Series heralds the start of a new era at BMW and sets the technological standards of tomorrow. In social media, BMW redefines a new standard of luxury storytelling.
Statement according to section 5 of the Telemediengesetz (TMG)
DELASOCIAL GmbH Christoph-Probst-Weg 31 D-20251 Hamburg
Represented Management:
Norman Böhe, Thorsten Moe, Torsten Oppermann
Contact
Phone: +49 40 8797989–0
Fax: +49 40 8797989–99
E-Mail: hello@delasocial.com
Commercial registries
Amtsgericht Hamburg, HRB-Nr. 72104
VAT registration number
VAT registration number according to section 27 a of the Value Added Tax Law (Umsatzsteuergesetz): DE 201 969 926
Responsible for contents in accordance with § 55 section. 2 RStV: see above specifications
DELASOCIAL GmbH
Disclaimer
The content of our pages was compiled with utmost diligence. We cannot guarantee that the data is correct, complete or up-to-date. As a service provider according to section 7, paragraph 1 TMG we are responsible for own data on these pages according to the common laws. According to sections 8 to 10 TMG we are not obligated to check transmitted or saved external information or to determine indications for illegal actions. The responsibility to remove or disable the use of information according to the common law remains unaffected. Concerning the latter, a liability is possible only after noticing a concrete violation of rights. Promptly upon becoming aware of a violation of rights we will remove these contents.
Notice of liability for links
Our service contains links to external third party websites. We do not control or have influence on those websites and we therefore do not guarantee for these external contents. Responsible for the content of the linked websites is the respective provider or operator of the third party website. The linked websites have been examined for possible statutory violations at the time of linking. At the time of linking we did not find any illegal contents. However, a permanent monitoring and verification of the content of the linked websites is not reasonable without concrete indications of violations of rights. When becoming aware of any violation of rights, we will immediately remove all corresponding links.
Copyright
All text and other digital material on these websites is subject to the German copyright. Any copying, modification, distribution or other kind of use which exceeds the limits of copyright requires a written permission of the respective author or creator. Downloading and copying contents of this website is allowed solely for your personal and private use, whereas commercial use is prohibited. So far as any contents of this website are not created by the provider attention has been paid to adhere to the copyright of third parties. In particular, contents of third parties are explicitly marked. However, if you become aware of any violation of the copyright, please let us know. As soon as a violation of rights is identified, we will remove the corresponding material.
Data Privacy Policy
We collect personal information from you (e.g. name, address, email address, telephone number, etc.) in accordance with the provisions of German data protection statutes. Information is considered personal if it can be associated exclusively to a specific natural person. The legal framework for data protection may be found in the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). The provisions below serve to provide information as to the manner, extent and purpose for collecting, using and processing personal information by the provider.
Please be aware that data transfer via the internet is subject to security risks and, therefore, complete protection against third-party access to transferred data cannot be ensured.
Cookies
Our website makes use of so-called cookies in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so-called “session cookies” that are deleted once you leave our website.
To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website.
You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
Posting Comments
On our website we offer you the opportunity to post comments about individual articles. For this purpose, the IP address of the user/internet connection subscriber is stored. This information is stored for our security in the event the author through his/her comments infringes against third party rights and/or unlawful content is entered. Consequently, we have a direct interest in the author’s stored data, particularly since we may be potentially liable for such violations. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Server Data
For technical reasons, data such as the following, which your internet browser transmits to us or to our web space provider (so called server log files), is collected: — type and version of the browser you use — operating system — websites that linked you to our site (referrer URL) — websites that you visit — date and time of your visit — your Internet Protocol (IP) address. This anonymous data is stored separately from any personal information you may have provided, thereby making it impossible to connect it to any particular person. The data is used for statistical purposes in order to improve our website and services.
Purpose of Registering
We offer you the opportunity to sign up for our website. The information entered when signing up, as shown in the registration form is collected and stored solely for use by our website. When signing up for our website, we also store your IP address and the date and time you registered. This serves to protect us in the event a third party improperly and without your knowledge makes use of your data to sign up for our site. None of this information is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Newsletter
Our website offers you the opportunity to subscribe to our newsletter. The newsletter provides you periodically with information about our services. To receive our newsletter, we require a valid email address. We will review the email address you provide for the purpose of determining whether you are in fact the owner of the email address provided or whether the actual owner of said address is authorized to receive the newsletter. When subscribing to our newsletter, we will store your IP address as well as the date and time you subscribed. This serves to protect us in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our newsletter. We will not collect any other data. The data thereby collected is used solely for the purpose of receiving our newsletter. No data is transferred to third parties. Nor is any of this information matched to any information that other components of our website may collect. You may cancel your subscription to the newsletter at any time. You will find additional details in the email confirming your subscription as well as in each newsletter.
Contacting Us
On our website we offer you the opportunity to contact us, either by email and/or by using a contact form. In such event, information provided by the user is stored for the purpose of facilitating communications with the user. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Use of Google Analytics with anonymization
Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there.
In using Google Analytics our website employs the extension, “_gat._anonymizeIp”. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area. Google uses this information to analyze your use of our site, to compile reports for us on internet activity and to provide other services relating to website and internet use. Google may also transfer this information to third parties where required to do so by law or where such third parties process this data on Google’s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. Furthermore, Google offers a deactivation add-on for most current browsers that provides you with more control over what data Google can collect on websites you access. The add-on tells the JavaScript (ga.js) used by Google Analytics not to transmit any information about website visits to Google Analytics. However, the browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage. You can find additional information on how to install the browser add-on at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
Use of Google+ recommendation components
Our website employs the “+1“-buttom from Google+ belonging to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Each time our website receives an access request equipped with a “+1“ component, the component prompts your browser to download an image of this component from Google. Through this process, Google is informed precisely which page of our website is being visited. As specified by Google, your visit undergoes additional analysis in the event you are not logged into your Google account. If you access our site while logged into Google and press the “+1” button, Google can collect information about your Google account, websites you recommend as well as your IP address, along with other browser-related information. This allows your “+1“ recommendation to be stored and publicized. Your Google “+1“ recommendation can then appear as a reference in other Google services, such as search results, your Google account or other places, such as on websites and ads in the internet, , together with your account name and, if applicable, a picture you provided to Google. Furthermore, Google can link your visit to our site with data stored by Google. Google also records this information for the purpose of further improving Google services. If you wish to minimize the collection of information by Google as previously described, you must log out of your Google account before visiting our website.
You can access Google‘s data protection policies relating to the “+1“ button together with all relevant information on the collection, transfer and use of data by Google, your rights in this regard as well as your profile settings options at the following link: https://developers.google.com/+/web/buttons-policy
Use of Facebook components
Our website employs components provided by facebook.com. Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
Each time our website receives an access request equipped with a Facebook component, the component prompts your browser to download an image of this Facebook component. Through this process, Facebook is informed precisely which page of our website is being visited.
When you access our site while logged into Facebook, Facebook uses information gathered by this component to identify the precise page you are viewing and associates this information to your personal account on Facebook. Whenever you click on the “Like“ button, for example, or enter a comment, this information is transmitted to your personal account on Facebook and stored there. In addition, Facebook is informed of your visit to our website. This occurs regardless of whether you click on a component or not.
If you wish to prevent the transfer to and storage of data by Facebook about you and your interaction with our website, you must first log out of Facebook before visiting our website. The data protection policies of Facebook provide additional information, in particular about the collection and use of data by Facebook, your rights in this regard as well as the options available to you for protecting your privacy: https://de-de.facebook.com/about/privacy/
In addition, tools are freely available on the market that can be used to block Facebook social plug-ins with add-ons from being added to all commonly used browsers: http://webgraph.com/resources/facebookblocker/
You can find an overview of Facebook plugins at https://developers.facebook.com/docs/plugins/
Use of Twitter recommendation components
Our website employs components provided by Twitter. Twitter is a service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.
Each time our website receives an access request equipped with a Twitter component, the component prompts your browser to download an image of this component from Twitter. Through this process, Twitter is informed precisely which page of our website is being visited. We have no control over the data that Twitter collects in the process, or over the extent of the data that Twitter collects. To the best of our knowledge, Twitter collects the URL of each website accessed as well as the IP address of the user, but does so solely for the purpose of displaying Twitter components. Additional information may be obtained from the Twitter data privacy policy, at: http://twitter.com/privacy.
You may change your data privacy settings in your account settings, at http://twitter.com/account/settings.
Use of Xing recommendation components
Our website employs components provided by the network XING.com. These components are a service of XING AG, Dammtorstraße 29–32, 20354 Hamburg, Germany. Each time our website receives an access request equipped with a XING component, the component prompts your browser to download an image of this component from XING.
To the best of our knowledge, XING does not store any personal information from the user obtained through accessing our website. XING also does not store IP addresses. In addition, no analysis of user activity occurs through the use of cookies in connection with the “XING Share-Button”. Additional information may be found in the data privacy provisions relating to the XING Share-Button, at: https://www.xing.com/app/share?op=data_protection
Use of LinkedIn recommendation components
Our website employs components provided by the network LinkedIn. LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time our website receives an access request equipped with a LinkedIn component, the component prompts your browser to download an image of this component from LinkedIn. Through this process, LinkedIn is informed exactly which page of our website is being accessed. By clicking the LinkedIn “recommend button“ while logged into your LinkedIn account, you can link content from our website to your LinkedIn profile. This allows LinkedIn to associate your visit to our site with your LinkedIn account.
We have no control over the data that LinkedIn collects thereby, nor over the extent of the data that LinkedIn collects. Nor do we have any knowledge of the content of data transferred to LinkedIn. Details on data collection by LinkedIn as well as your rights in this regard and your browser setting options may be obtained from the LinkedIn data privacy policy, which may be accessed at: http://www.linkedin.com/legal/privacy-policy
Use of Pinterest
Our website employs the services of pinterest.com. Pinterest.com is a service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the “Pin it“ button integrated into our website, Pinterest is informed that you have accessed that particular page of our site. If you are logged into Pinterest, Pinterest can associate your visit to our site with your Pinterest account and thereby create a link to the data collected. Pinterest stores the data that is transferred through clicks on “Pin it“ buttons. You can find more information with respect to the purpose and extent of data collected, how it is processed and used as well as your rights in this regard and what settings you can use to protect your privacy by consulting the Pinterest data protection policy, which you can access at http://pinterest.com/about/privacy/.
To prevent Pinterest from associating your visit to our website to your Pinterest account, you must first log out of your Pinterest account before visiting our site.
The use of Google Remarketing
On our website, we promote the service Google Remarketing belonging to the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. Advertisements may appear for users who have already visited our website in the past with Google Remarketing. Within the Google network, advertisements adapted to your interests can hereby be displayed on our site. Google Remarketing uses cookies for this evaluation. Cookies are small text files stored on your computer which allow the use of the website to be analyzed.
This makes it possible to recognize our visitors if these sites are accessed within the advertising network of Google. In this way, advertisements can be presented within the advertising network of Google based on content which has previously been accessed on websites within the Google advertising network by visitors who are also using the Google Remarketing feature. Google does not itself collect any personal data. You can disable this feature by making the appropriate settings under http://www.google.com/settings/ads.
The use of Instagram
We promote the service Instagram on our website. Instagram is a service of Instagram Inc. By means of the integrated “Insta” button on our page, Instagram receives the information that you have accessed the corresponding page of our website. If you are logged into Instagram, Instagram may assign the visit to our site to your Instagram account and link the data by this means. The data transmitted by clicking the “Insta” button is stored by Instagram. You can find more information regarding the purpose and scope of data collection, its processing and use, as well as your related rights and settings options for protecting your privacy in the Instagram data protection notice under https://help.instagram.com/155833707900388.
To prevent your visit to our site from being accessed by your Instagram account, you must log out of your Instagram account before visiting our site.
Publication of vacancy announcements/job applications
We electronically collect and process your application data for the purpose of completing the application process. If your application results in the conclusion of an employment contract, the data collected from you may be stored in your personnel file for purposes of normal organizational and administrative processes in compliance with appropriate legal requirements.
Upon rejection of your application, data you have provided is automatically deleted two months after notification of rejection. This does not apply in such instances where, due to legal requirements (such as the burden of proof obligation stipulated in the Equal Treatment Act) a longer storage period is necessitated or when you expressly agreed to have your data stored for a longer period in our database of prospective applicants.
Information/Cancellation/Deletion
On the basis of the Federal Data Protection Act, you may contact us at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.
Office
Berlin
DELASOCIAL GmbH
Chausseestr. 49
10115 Berlin
FON:
+49 30 355 101 80
privacy policy
Generally, the use of our website is possible without the need to provide personal data. When you are asked to provide personal data (e.g., name, address or e-mail address), this is, as far as possible, optional for you. We do not pass this information to third parties without your explicit agreement. Please note that the transmission of data via the Internet (e.g., e-mail communication) can be insecure. A complete protection against access through third parties is not possible. The use of published contact information within the disclosure to transmit unwanted advertising or other marketing material shall be expressly excluded. The provider of these pages explicitly reserve the right to take legal action in case of receiving unwanted advertising, e.g., via junk mail.