translating innovation into social media.
The challenge. As social media lead agency, we are the strategic partner for digital product campaigns, global content creation, community management and editorial planning in an international multi-agency-setup. The execution. When we started working with Miele we created a complete social media strategy for Miele International and adapted the strategy for the German market. This included processes for community management, content creation and editorial planning, but also went beyond the base strategy with social guidelines that structure the international communication on the social web for Miele. Whenever a new product is launched (most recently the highly innovative Dialoggarer), we establish launch strategies for social media in close cooperation with Miele’s product management and create innovative content (Miele Kitchen Experience and many more). The experience. We launched the international Instagram channel, which has now more than 17.5k followers and is an important and powerful channel of communication for Miele. We also established the Facebook page for Miele Deutschland, which has become one of the most relevant points of contact for communication with the customer.