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Under­standing the customer journey.

 

 

 

 

Delaso­cial is your agency for tomorrow’s digital commu­ni­ca­tion. We don’t think in chan­nels, we think in touch­points. We think in user inter­ac­tions and customer expe­ri­ences. Dur­ing the last years in busi­ness we’ve synced peo­ple with brands, and launched hun­dreds of brand mis­sions, com­mu­ni­ca­tion strate­gies, press releases, plat­forms, mags, ads, blogs, microsites, fan­gates, events and blog­ger sum­mits across the globe.

 

 

 

 

 

 

 

 

 

 

  • About
  • Com­mu­ni­ty­Man­age­ment
  • Con­tent­Mar­ket­ing
  • Cus­tomer­Ex­pe­ri­ence
  • Influ­encer­Mar­ket­ing
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BOSCH

FROM PRO TO PRO

The chal­lenge.

Bosch Profes­sional, the leading power tools manu­fac­turer, helps profes­sionals all over the world to over­come their daily chal­lenges. Time to unite them in a “PRO to PRO” commu­nity.

The strategy.

As the global lead agency, Delaso­cial ensures that Bosch Profes­sional commu­ni­cates consis­tently on all their chan­nels with rele­vant content, and helps Bosch to shape the biggest commu­nity for profes­sional craftsman.

The execu­tion.

With our customer centric approach we ensure that every user feels welcome in the Bosch Profes­sional commu­nity. We shape a welcoming, profes­sional atmos­phere, where our users can share their pride of what they are doing.

  • bosch­pro­fes­sional
  • Bosch
  • Social­Media
  • Social­Strategy
  • Content­Man­age­ment

The expe­ri­ence.

Every fan of Bosch Profes­sional is an impor­tant part of the PRO-Commu­nity. This is supported by CRM on eye-level and content that acts as a dialogue starter and encour­ages exchange between our PROs.

  • bosch­pro­fes­sional
  • Bosch
  • Social­Media
  • Social­Strategy
  • Content­Man­age­ment

PROFES­SIONAL

PROFES­SIONAL

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See! Ya! Later.

 

Bringing lenses into focus.

Visit Website

 

The chal­lenge.

Essilor is the global market leader for lenses and glasses. The company invented the vari­fo­cals. But lenses are not in the focus of customers. Lenses are not labeled or branded.

The strategy.

Glasses are not the frame. Glasses are lenses. Seeing better means choosing the right lenses. The lenses need to be perfectly fitting to your eyes’ needs. The new strategy posi­tioned the optometrist and Essilor as the crucial experts for crystal-clear vision.

The execu­tion.

DELASO­CIAL devel­oped a website for the vari­fo­cals of Essilor named “varilux”. The website func­tions as a purchase accel­er­ator. The center of the new varilux.de website is the call-to-action for sched­uling an appoint­ment at a nearby optometrist.

The expe­ri­ence.

A clear message: Varilux offers the perfect indi­vidual and person­al­ized lenses and glasses for your specific eyes’ needs. Main goal for leads: Total focus on guiding customers to the varilux-special­ized optometrist via an uncom­pli­cated sched­uling service.

  • Essilor
  • Eyeware
  • Devel­op­ment
  • Lead­Man­age­ment
  • Content­Mar­keting
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Print is dead!

Fashion Journey 2018.

Visit Website

We collected data on luxury fashion customers. Based on that, we devel­oped this study to give you an overview about the behavior of luxury fashion customers and to show you how you can use this knowl­edge for your busi­ness.
With the on-going digi­tal­iza­tion stores will become show­rooms. Online shop­ping will give the customer imme­diate rewards. Augmented reaity will blur the line between online and offline world, creating a completely new expe­ri­ence. Do you want to be prepared for the future of the luxury fashion industry? 
  • Con­tent­Mar­ket­ing
  • Cus­tomer­Ex­pe­ri­ence
  • Customer­Journey
  • Fashion
  • Fash­ion­Journey
  • about
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Mastering social content

Enjoy snack­able content.

The chal­lenge. Multi­na­tionals need a  constant flow of social media content which works world­wide. Instead of creating frag­mented local­ized content, Volk­swagen aims at global master mate­rial that enter­tains across Face­book, Twitter, Insta­gram, YouTube, Pinterest and beyond. The strategy. We combine all of Volkswagen’s core values into one monthly social edito­rial calendar that works visu­ally and without language barriers. All content commu­ni­cates the “Volk­swagen” brand — what­ever the market. The execu­tion. We produce social content with a brand fit which works every­where. We weave narra­tives linking Volk­swagen to global events and trends to generate news­feed thumb­stop­pers. Strong visuals and videos all tell the same story: Volk­swagen makes your life better. 

Thumb­stop­pers world­wide.

  • content­mar­keting
  • social­me­dia­mar­keting
  • content­pro­duk­tion
  • story­telling 
  • auto­mo­tive
  • volk­swagen
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Window to the world.

Lever­aging Face­book as a sales trigger.

The chal­lenge.

To give millions of friends access to Mont­blanc stores world­wide as well as the oppor­tu­nity to make an appoint­ment.

 

The strategy.

A new multi­fea­tured store finder needed to be created and inte­grated not only into montblanc.com but also into the Face­book wall and the mobile app.

 

The execu­tion.

The Store Locator uses geolo­ca­tion func­tion­al­i­ties as well as ZIP code or address searches. Customers can easily search for different types of stores nearest them.

 

The expe­ri­ence.

DELASO­CIAL deliv­ered a fast, highly scal­able and quality func­tion­ality that allows poten­tial customers to easily make an appoint­ment at the store or to use turn-by-turn navi­ga­tion on their smart­phones.

  • Mont­blanc
  • App
  • Luxu­ry­Goods
  • Store­Lo­cator
  • Devel­op­ment
  • Loca­tion­based­Ser­vices
  • CMS
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We are family.

 

Miele is a family brand.

Visit Face­book

The chal­lenge.

As one of the most well-known home appli­ance brands in the world, Miele is an inte­gral part of nearly every family. But Miele has not been part of the social family – until now.

The strategy.

A global social strategy defines a set of targets, the content the RoI, and KPIs. The goal: To estab­lish Miele as a perma­nent member of the loyal social commu­nity. And ulti­mately: To become the social family!

The execu­tion.

Orches­trating Twitter, Insta­gram, Face­book, content hubs, and live event broad­casting. With an effi­cient tool set. The overall motto: Share love­able moments with Miele!

The expe­ri­ence.

As a member of the family, Miele supports other family members, too. Miele shows this deep care for a better life by sharing home-centered content and by providing valu­able services to the Miele commu­nity.

  • Miele
  • Home
  • Social­Strategy
  • Content­Mar­keting
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Filling the Gap

Social fashion stories.

The chal­lenge. To re-enter the German market without a store, promote the launch of the Gap online store in Germany, and connect both online and offline touch­points. The strategy. Creating a buzz for Gap throughout the fashion and lifestyle scene in Germany via a three-day pop-up event. And then trans­fer­ring that buzz to the digital world by lever­aging the power of fashion influ­encers. The execu­tion. Social meets offline, meets content, meets fashion hearts. DJs, upcoming musi­cians, and popular blog­gers who give exclu­sive styling tips lead to the new summer collec­tion in the Gap online store. The expe­ri­ence. #GapGer­many is back. Thanks to blogger atten­tion, we gained various user-gener­ated content on Insta­gram and Face­book, signif­i­cantly increasing traffic on Gap.de.

Digital style.

  • GapGer­many
  • Fashion
  • Social­Me­dia­Man­age­ment
  • Influ­encer­Mar­keting
  • Blog­ger­Re­la­tions
  • Content­Mar­keting
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Track record.

DELASO­CIAL iden­ti­fies user-gener­ated content in all key markets – analyzing customer expe­ri­ences and consumer’s needs for AMG. In order to guide them onto the right track of product devel­op­ment.

  • AMG
  • Social­Lis­tening
  • Auto­mo­tive
  • Datadriven­Mar­keting
  • Consumer­Pro­filing
  • Customer­Ex­pe­ri­ence
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Star Wars

Reaching for the stars.

 

The chal­lenge.
Getting the DICE treat­ment. Shooter experts are bringing the force of Elec­tronic Arts into the Star Wars universe. The commu­nity demands nothing short of the perfect game.


The strategy.
DELASO­CIAL bundled everyone’s expe­ri­ences into a strategic concept to create a clear commu­ni­ca­tion outline: Star Wars Battle­front is different from what fans expected, but it delivers exactly what they wanted.

The execu­tion.
Strong key messaging and pinpoint accu­racy when choosing activ­i­ties allowed us to achieve maximum expo­sure while staying within the license limi­ta­tions for utilizing the Star Wars hype.

  • Elec­tron­i­cArts
  • Star­Wars
  • Battle­front
  • Gaming
  • Enter­tain­ment
  • Inte­grat­ed­Com­mu­ni­ca­tions
  • Medi­aRe­la­tions
  • Influ­encer­Mar­keting
  • Event­Man­age­ment

The expe­ri­ence.
Focusing on an all-channel approach, including PR, influ­encer marketing, huge local events, and strong owned-channel content made this a one-of-a-kind campaign for a one-of-a-kind product.

  • Elec­tron­i­cArts
  • Star­Wars
  • Battle­front
  • Gaming
  • Enter­tain­ment
  • Inte­grat­ed­Com­mu­ni­ca­tions
  • Medi­aRe­la­tions
  • Influ­encer­Mar­keting
  • Event­Man­age­ment

Battle­front

Battle­front

×

Inven­tive incen­tive.

Drive secure. Save money. The perfect Signal Iduna approach for novice drivers.

The chal­lenge.

Novice drivers are cost-inten­sive poli­cy­holders of car insur­ance. So how can young drivers be attracted by the perfect rate?

The strategy.

Driving a car should be a plea­sure. DELASO­CIAL took a gami­fi­ca­tion car insur­ance approach, paired with a “Save money!” atti­tude for urban millen­nials.

The execu­tion.

DELASO­CIAL devel­oped a modern car insur­ance concept for poten­tial customers ages 18 to 30: sijox Meine Mobil­ität package with AppDrive®. A mobile app which connects with your car to measure your driving behavior.

Visit Website

  • SignalIduna
  • sijox
  • Insur­ance
  • Finance
  • Product­De­vel­op­ment
  • App
  • iOS
  • Devel­op­ment

THE EXPE­RI­ENCE.

The more respon­sible you

drive, the more money you

get back. sijox and

DELASO­CIAL created

a car insur­ance

commu­ni­ca­tions

approach that defines

an inno­v­a­tive new

class of insur­ance.

  • SignalIduna
  • sijox
  • Insur­ance
  • Finance
  • Product­De­vel­op­ment
  • App
  • iOS
  • Devel­op­ment

Secure. Sure! 

Secure. Sure!

×

Wings wide spread.

Widen the world. Socially.

Visit Face­book

The chal­lenge.

Turkish Airlines, “Best Airline in Europe”, connects cultures by offering over 285 desti­na­tions. So the time had come to meet people beyond space and time.

 

The strategy.

Turkish Airlines offers a premium on-board service. DELASO­CIAL devel­oped a new customer support service that broadens the audi­ence on board the social journey across cultures.

 

The execu­tion.

Face­book, Twitter, and special content hubs catered to the great expe­ri­ence of trav­eling the beau­tiful world with Turkish Airlines. Engaging contests boosted the adven­ture of flying.

 

The expe­ri­ence.

Fans of Turkish Airlines get live avia­tion insights and involving travel reports. Turkish Airlines brings cultures closer – while widening the world.

  • Turk­ishAir­lines
  • Delight­ful­Sto­ries
  • tkmo­ments
  • Social­Me­dia­Man­age­ment
  • Content­Mar­keting
  • Commu­ni­ty­Man­age­ment
×
Zum 6. Mal in Folge „Beste Airline Europas“. Wir sind stolz diese Ausze­ich­nung anzunehmen. #WidenY­our­World #SkyTrax #Europes­Best
Tweet

Test–

imonial.

 

 

 

 

 

 

 

 

 

 

 

 

 

Office acces­sories. Demon­stra­tive evidence. DELASO­CIAL drafted a content hub which provided compelling product test expe­ri­ences. The result: brand aware­ness and new customers.

 

Visit Website

 

 

  • Fellowes
  • ContentHub
  • Customer­Ex­pe­ri­ence
  • Content­Mar­keting
×

dive into another world

Jump-starting the future of Oculus in Europe

THE CHAL­LENGE: VR is about customer expe­ri­ences. You need to see it, to feel it. To believe it. In reality, not virtu­ally. THE STRATEGY: Combining digital with real touch­points to allow consumers in Europe to expe­ri­ence the future. First hand. THE EXECU­TION: Creating live consumer engage­ment expe­ri­ences – mobile, in retail, and at events – with a back channel into the digital world. For live sharing of the future. THE EXPE­RI­ENCE: It is so real. It is so unreal. It is so future. Together with Oculus, DELASO­CIAL brings a thrilling new world to the old world of Europe.

You gotta see it to believe it 

  • Oculus
  • Virtu­al­Re­ality
  • Customer­Journey
  • ConsumerEn­gage­ment
×

Hello Echo.

Hello Otto.

ottifant.de serves as a creative plat­form both for fan arti­cles and for the social chan­nels of Otto Waalkes. The digital world of Mr. Waalkes becomes brighter, more colorful, and … otti­fan­tastic.

 

Visit Website

  • Otti­fan­ten­shop
  • OttoWaalkes
  • Onli­neshop
  • Shop­ware
  • Ecom­merce
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Stories to tell.

Setting the brand onto the edito­rial stage while telling the stories behind the stories. Putting the segments leather, watches, jewelry, and eyewear into the glam­orous light of red carpet events.

  • Mont­blanc
  • Luxu­ry­Goods
  • Content­Mar­keting
  • ContentHub
  • Story­telling
  • Influ­encer­Mar­keting
  • Blog­ger­Re­la­tions
×

The social feed.

A fully digital brand for active, health-conscious people, BIG direkt gesund supports its friends and followers in their chal­lenge to live a healthy happy life every day – with rele­vant content and 24/7 commu­nity support via Face­book, Twitter, and Google+.

 

Visit Face­book

  • BIGdi­rek­t­ge­sund
  • Insur­ance
  • Social­Strategy
  • Commu­ni­ty­Sup­port
×

Mock­ingjay Lo!

Fire burns brighter in the dark­ness.

 

The chal­lenge.

To connect the dedi­cated readers of the book with the rapidly growing fan base of The Hunger Games movie fran­chise, and to transfer the phenom­enon to the digital ecosystem.

 

The strategy.

For the fans, from the fans: DELASO­CIAL opted for a combi­na­tion of creating customized and enter­taining content that taps into the poten­tial of a highly involved commu­nity.

 

The execu­tion.

With social activ­i­ties like Face­book appli­ca­tions, multi­channel campaigns, social adver­tising, and a mobile game, DELASO­CIAL offered fans unique and engaging content for over four years.

 

The expe­ri­ence.

Enjoying, crying, sharing happi­ness. An enthu­si­astic fan base of 2 million Germans and 23 million world­wide is proof that this was one of the most successful social media campaigns for a new movie ever.

 

  • Studio­Canal
  • Katnis­sEverdeen
  • Trib­utevon­Panem
  • TheHungerGames
  • Enter­tain­ment
  • Movie
  • Inte­grat­ed­Com­mu­ni­ca­tions
  • Social­Me­dia­Man­age­ment
  • Social­Ad­ver­tising
×

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Your DELAteam!

Office

Hamburg

DELASO­CIAL GmbH
Christoph-Probst-Weg 31
20251 Hamburg

 

FON:   

+49 40 8 79 79 89 — 0

 

FAX:    

+49 40 8 79 79 89 — 99

  • Contact
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Imprint

  • State­ment according to section 5 of the Teleme­di­enge­setz (TMG)
    DELASO­CIAL GmbH Christoph-Probst-Weg 31 D-20251 Hamburg

    Repre­sented Manage­ment:
    Thorsten Moe

    Contact
    Phone: +49 40 8797989–0
    Fax: +49 40 8797989–99
    E-Mail: hello@delasocial.com

    Commer­cial registries
    Amts­gericht Hamburg, HRB-Nr. 72104

    VAT regis­tra­tion number
    VAT regis­tra­tion number according to section 27 a of the Value Added Tax Law (Umsatzs­teuerge­setz): DE 201 969 926

    Respon­sible for contents in accor­dance with § 55 section. 2 RStV: see above spec­i­fi­ca­tions
    DELASO­CIAL GmbH

    Disclaimer
    The content of our pages was compiled with utmost dili­gence. We cannot guar­antee that the data is correct, complete or up-to-date. As a service provider according to section 7, para­graph 1 TMG we are respon­sible for own data on these pages according to the common laws. According to sections 8 to 10 TMG we are not oblig­ated to check trans­mitted or saved external infor­ma­tion or to deter­mine indi­ca­tions for illegal actions. The respon­si­bility to remove or disable the use of infor­ma­tion according to the common law remains unaf­fected. Concerning the latter, a liability is possible only after noticing a concrete viola­tion of rights. Promptly upon becoming aware of a viola­tion of rights we will remove these contents.

    Notice of liability for links
    Our service contains links to external third party websites. We do not control or have influ­ence on those websites and we there­fore do not guar­antee for these external contents. Respon­sible for the content of the linked websites is the respec­tive provider or oper­ator of the third party website. The linked websites have been exam­ined for possible statu­tory viola­tions at the time of linking. At the time of linking we did not find any illegal contents. However, a perma­nent moni­toring and veri­fi­ca­tion of the content of the linked websites is not reason­able without concrete indi­ca­tions of viola­tions of rights. When becoming aware of any viola­tion of rights, we will imme­di­ately remove all corre­sponding links.

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    All text and other digital mate­rial on these websites is subject to the German copy­right. Any copying, modi­fi­ca­tion, distri­b­u­tion or other kind of use which exceeds the limits of copy­right requires a written permis­sion of the respec­tive author or creator. Down­loading and copying contents of this website is allowed solely for your personal and private use, whereas commer­cial use is prohib­ited. So far as any contents of this website are not created by the provider atten­tion has been paid to adhere to the copy­right of third parties. In partic­ular, contents of third parties are explic­itly marked. However, if you become aware of any viola­tion of the copy­right, please let us know. As soon as a viola­tion of rights is iden­ti­fied, we will remove the corre­sponding mate­rial.

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Office

Berlin

DELASO­CIAL GmbH
Chausseestr. 49
10115 Berlin

 

FON:

+49 30 355 101 80

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