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The challenge. Multinationals need a constant flow of social media content which works worldwide. Instead of creating fragmented localized content, Volkswagen aims at global master material that entertains across Facebook, Twitter, Instagram, YouTube, Pinterest and beyond. The strategy. We combine all of Volkswagen’s core values into one monthly social editorial calendar that works visually and without language barriers. All content communicates the “Volkswagen” brand — whatever the market. The execution. We produce social content with a brand fit which works everywhere. We weave narratives linking Volkswagen to global events and trends to generate newsfeed thumbstoppers. Strong visuals and videos all tell the same story: Volkswagen makes your life better.